Writing a brief

A brief tells creators what to make, what is required, and what they will be paid. Clear briefs get better applicants and fewer revisions.

The six steps

1. Product. Pick an existing project to prefill from its product information, or enter the product by hand: name, category, price, link and images. Choose target markets and the brief’s languages.
2. Viral references. Add TikTok links of videos you want creators to learn from, with a short summary of what works. You can also select research results from your project as context for the AI.
3. AI draft. Add any instructions, then generate. The AI writes the title, summary, selling points, must-have shots, dos and don’ts. Edit any field, or use Improve on a single field.
4. Requirements and terms. Set deliverables, collaboration type, fee, slots, budget, usage rights, disclosure, deadlines, creator requirements and revision rounds.
5. Languages and preview. Generate translations for each market and preview every version the way a creator will see it.
6. Publish. Choose visibility, check the list of missing items, and publish.

Every AI action shows its credit estimate first. Next saves the brief before moving on.

Collaboration types

• Gifted: creators receive the product, no fee. No money passes through the platform.
• Fixed fee: one fee per creator, held in escrow when you hire.
• Fixed fee + commission: the fixed fee is held in escrow; the affiliate commission is paid through TikTok Shop, outside the platform.
• Pay per approved video: the fee is paid for each approved and verified video.

Usage rights

Choose organic only, Spark Ads authorization, or paid-ads whitelisting. Anything other than organic needs a number of days.

What is checked before publishing

The brief cannot be published until:

• Title, product name, target markets, languages, deliverables, selling points and both deadlines are filled in.
• Both deadlines are in the future, and the delivery deadline is not before the application deadline.
• Paid collaborations have a fee, and the budget covers the fee times the number of slots.
• Fixed fee + commission has a commission percentage.
• The follower maximum is not lower than the minimum.

Tips

• Keep selling points to three or four. Creators will pick one to lead with.
• Make must-have shots concrete: “fold the kettle in one hand”, not “show the product”.
• Put things you cannot accept in Don’ts, such as medical claims or competitor names. The creator’s compliance check flags them.
• Leave disclosure required on. Most markets require clear ad labels for paid content.

After publishing

You can pause a brief to stop new applications and resume it later, or close it. Closing cannot be undone: pending applications are rejected, pending invitations are cancelled, and creators are notified. Only drafts can be deleted.